The platform sets the format
A vertical edit is framed vertically from the start, not cropped from a wide cut. Sizes, safe areas and durations follow the platform rather than fighting it.
Discipline / Creative
Creative work with a job to do.
Identity, graphics and video built around the platform, the audience and the result they are meant to produce. Design decisions get made for a reason, and the reason is something you can hear out loud.
12 capabilitiesPlatform-correct formatsSource files includedReusable systems
01
What gets made
One-off pieces when that is all a project needs, and systems when it needs to keep publishing without a designer in the loop every week.
See it in the full index- 15Logo Design
- 16Brand Identity
- 17Promotional Graphics
- 18Posters & Print Artwork
- 20Promotional Videos
- 21Video Editing
- 22Short-Form Vertical Content
- 23Motion Graphics
- 24Content Repurposing
- 25Product & Service Presentation
- 26Launch Materials
02
How the work is made
Content is produced for a place and a purpose. A poster, a feed post and a thirty-second vertical edit are different problems, and they get treated as different problems.
Message before decoration
The thing a viewer has to understand gets decided first. Everything else in the frame is there to make that faster, or it comes out.
Built as a system
Templates, type and colour are set up so the next twenty posts do not need a designer. Consistency comes from the system, not from repetition.
Source files included
Editable project files and exports are handed over. Work you paid for stays usable when something needs changing.
03
Format studies
Three layout studies showing how the same message is rebuilt for three different formats. These are structure demonstrations made for this page, not client work.
TechDzamsa does not publish client work or case studies on this site. What is shown above is drawn specifically to demonstrate format and structure.
TD / Next step
Say what it has to communicate.
Describe the audience, the platform and the result you want. You get a direct answer on format, quantity and what is worth making first.